A collaboration of experts led to the creation and amplification of a Sotol that honors tradition and utilizes scientific expertise. Our partnership is the result of a unique collaboration between Chihuahuan-born experts that include Maestro Vinatero Don Lalo Arrieta and renowned Sotol expert Ricardo Pico, along with Mexico native Master Distiller Iván Saldaña. We are proud to partner with global artist Lenny Kravitz who amplifies our reach out of the desert and into the hearts of drinkers everywhere.

 

Each partner represents our spirit in all they do and everywhere they go. Together, they are our guardians and champions of the desert. Bold and authentic, strong yet caring, they’re complex like the Sotol plant—sharp to the point but soft at the heart.